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Bottom line, marketing and promotions is the process of differentiating yourself from your competition.
First impressions count and it is essential that you make your brand image unique and appealing to your target audience..
A seasoned entrepreneur, grudge racer and business executive, Al Roberson recently announced the launch of his record label and management company, 4th District LLC. With such companies like ” A. Roberson Trucking Shipping and Freight” and “The Southern Assassins”, a drag racing team under his management. It is somewhat exciting that Al Roberson significantly diversifies to set an entertainment house in 4th District LLC.
Al Roberson was born in New Jersey and raised in North Carolina. After years of experience working different celebrities, Al Roberson established 4th District LLC in July 2017. With the aim of enhancing models, entertainers, and artists to reach their highest potential in the industry. 4th District LLC is as a result of Al Roberson chasing his dream and passing through different hurdles particularly after his release from an 8-year prison sentence.
Southern Assassins, on the other hand, is a brand that has stood the test of time and grown to become the most dominant Grudge race team in history. The Southern Assassins team has toured different race tracks, bringing all the bacon back to the house for their fans.
Al Roberson already has young and talented acts signed to 4th District LLC. management, with the hope of signing even more young acts. The company is being established as a unique family to help groom entertainers and grow them into global figures.
Al Roberson will help to skyrocket the careers of these talents but will show the entertainment industry the possibilities inherent in self-belief.
Daja Marie has always had a love for music and continues to be exceptionally good at word play. She is a small town girl from Mario, IN but without the small town mentality. She has always been an excellent student, achieving awards, scholarships and landing solo and major parts in advanced choir. At age 16, Daja Marie began writing songs about overcoming obstacles that most teenagers typically don’t experience.
Raised by both her grandmothers and an aunt, she began developing an eclectic and broad outlook on life while being bounced from house to house. Her father committed suicide when she was seven years old and her mother succumbed to drug abuse shortly after, so she was never around to care for her only child. Daja Marie had to grow up very fast. She has always been ahead of her time. She became very adventurous as a teen and what most would call, the life of the party. She traveled, partied and constantly got into trouble, things that she writes about all too well in her music.
She was discovered musically when she was too young to know the business and she never received any credit or capital for use of her lyrics and musical talent. Since then, she has worked hard to receive the knowledge needed for the business side of the music industry. Today, she is still constantly traveling and gaining new experiences to increase her brand awareness and network with potential music partners as well as engage with her ever-growing number of international fans.
Daja is the current Fashion Editor for The Hype Magazine. She is determined to not stop there. Her songs have risen to the top of the charts from the United States and even to Africa. Her first single, “Daja’s Cold” dropped at the end of July 2013 and became successful. Most people say, “She’s like the female Snoop Dogg,” after listening to the track. Daja Marie released her second single “Bank Rolls Like Monopoly,” in the spring of 2014. She has recorded a numerous amount of songs in which she plans to have placed on A list celebrity albums and in movies.
Daja Marie’s songs reflect her personal stories and she leads a life of excitement that no one could dare dispute. You rarely hear of this girl doing songs full of profanity with no meaning. She believes that you are only as accomplished as the people around you and that your circle begins to change as you grow in life. She hopes to one day become the world’s top Fashion Editor and Songwriter, all the while being a great wife and a business owner.
Her ultimate goal is to be a role model for all the young ladies who have endured similar pain that she has felt. With her music you can relate, dance, laugh, and cry all at the same time. Daja Marie doesn’t sugar coat a thing! Nobody’s perfect but she’ll sure make you feel like making mistakes are learning experiences that you can sometimes do without or just laugh about later.
Her internal fortitude has enabled her to focus her energy on the positive as opposed to being crushed by the weight of these life-changing scenarios. Her music is the catharsis by which she has healed and now she is fully ready to share her life story with the world through song.
After being off the scene to spend time with family, popular hitmaker, Driicky Graham makes a return with a new single called “Tabs,” and a promotional video called “Patti”, both available on Itunes and Spotify.
Driicky Graham made a triumphant come back to the music scene and has been making headlines and topping the download list on digital platforms.
Graham just released his promotional video, “Patti,” and working on his mixtape “Too Whom It May Concern” to release soon after.
Formerly signed to the E1/NWMG record label, the American rapper from Oxford North Carolina by way of New Jersey just came off a promotional radio tour with Young Buck promoting the new records “Tabs” and ‘Patti.” The video to the new album is also being shot currently to ensure lovers of good music get the best of audio and video content.
Graham has always loved music, starring in a music video to the Lords of the Underground single “Tic Toc” at the age of three. Rap legends like Biggie and 2pac have been an inspiration to Graham while growing up.
Graham has gone on to make a name for himself in the music industry, especially in the rap genre, with hit singles like “Snap Backs & Tattoos,” “Flash the Cash,” and “We Robbed Gucci.” He’s also worked with giants in the music industry like Gucci Mane, French Montana, Rosco Dash and Diamond. His first studio album titled “Success by the Graham” released in 2016.
As part of his contribution to the development of society, Driicky Graham makes regular appearances at schools and community centers to support the kids.
About Driicky Graham
Driicky Graham is a young, talented America rapper that hails from Oxford North Carolina via Newark, New Jersey. Graham started his journey into the world of music at the tender age of three after starring in a hit music video. He has since taken his music career to greater heights, working with the likes of Gucci Mane and legendary Three 6 Mafia producer Juicy J.
Lyrical Twist is an artist, writer, and producer, currently based out of Indianapolis, Indiana. With a devotion to Hip-hop and the business, he is currently in the process of dropping a new project, entitled “The Voice of Indiana.” It is an experience-driven album detailing both his personal experiences and his experience coming out of the city of Gary, Indiana.
The LYNC team harnesses the power connecting people to amplify brand messages via the sports, entertainment and corporate industry. Our team of passionate veterans, in a wide range of skills and experience, will relentlessly be committed to helping our clients realize their potential to produce, perform and give back to the community.
“I’m being bullied at school, Dad,” this was the heartfelt conversation between father and daughter that changed everything in Maurice Ballentine’s life last Spring 2017 and helped to originate the Bully the Bull mascot. Marquavia Haney, Maurice Ballentine’s 15 year old daughter was bullied on a daily basis at school and she was labeled the ‘ Sick Kid’ at school because she has juvenile diabetes! As a result of being Diabetic, Marquavia has to administer 4-5 shots on a daily basis! The fact that Marquavia aka Young MBRACC was being bullied completely devastated Mr. Ballentine and left Marquavia depressed and even suicidal! Mr. Ballentine knew he had to do something to help his daughter he just didn’t know what. He quickly began to brainstorm and his mind kept reverting back to an Anti-Bullying superhero. This brainstorming breathed life into a fury mascot called Bully the Bull and The Bully the Bull Tour. As Bully the Bull’s momentum picked up through the city of Memphis and the demand for Bully the Bull grew exponentially in the local schools, Mr. Ballentine decided to launch an Anti-Bullying Campaign that centered around the fury mascot! His goal was to create Anti-Bullying Awareness to the roughly 150,000 students within the Memphis/Shelby County School System, and, in turn, help Maurqavia Haney, gain strength to combat this enemy called BULLYING. Shortly, there after, Mr. Maurice Ballentine decided to create a non-profit foundation called The Bully the Bull Foundation
The goal was simple, yet filled with complexity: implement useful resources for students who are dealing with being bullied and create a fun and safe environment where students feel comfortable speaking on these often undisclosed issues. The Bully the Bull Foundation hosted countless Anti-Bullying rallies throughout the local school system, community events and churches. Bully the Bull became a catalyst for change and the antidote to bullying!
Because The Bully the Bull Foundation worked steadfastly to combat bullying in our local community, we were awarded a significant accolade from the City of Memphis and Mayor Jim Strickland’s office. We received the City of Memphis Certificate of Recognition for Unity Day/Anti-Bullying Award on October 25, 2017. We have also garnered local and national media attention. Bully the Bull, Young MBRACC and Kimberly Walker were invited guests on the popular local news program, Channel 24 Live at 9 hosted by Amy Speropolous and Chelsea Handler on December 5, 2017 and February 2018 ;and ,Bully the Bull and Young MBRACC were guests on the nationally syndicated radio show hosted by Eddie Jones based out of Los Angeles.
In addition, we have amassed supporters and sponsorship from The Memphis Grizzlies (NBA), I Heart Media, K97, the City of Memphis, Memphis Youth, Channel 19 and Walmart just to name a few. Ultimately, the goal of this Anti-Bullying Foundation is to reach out to every voiceless youth who have been victimized by bullying and be the antithesis of Bullying all while giving useful tools and resources to combat this epidemic. Our goal is high but it is achievable- make our schools, our communities and our workplaces a no bully Zone!
More than one out of every five (20.8%) students report being bullied (National Center for Educational Statistics, 2016).
The federal government began collecting data on school bullying in 2005 when the prevalence of bullying was around 28 percent (U.S. Department of Education, 2015).
Rates of bullying vary across studies (from 9% to 98%). A meta-analysis of 80 studies analyzing bullying involvement rates (for both bullying others and being bullied) for 12-18 year old students reported a mean prevalence rate of 35% for traditional bullying involvement and 15% for cyberbullying involvement (Modecki, Minchin, Harbaugh, Guerra, & Runions, 2014).
64% of children who were bullied did not report it; only 36% reported the bullying (Petrosina, Guckenburg, DeVoe, & Hanson, 2010).
More than half of bullying situations (57%) stop when a peer intervenes on behalf of the student being bullied (Hawkins, Pepler, & Craig, 2001).
School-based bullying prevention programs decrease bullying by up to 25% (McCallion & Feder, 2013).
The reasons for being bullied reported most often by students were looking (55%), body shape (37%), and race (16%) (Davis & Nixon, 2010).
Effects of Bullying
Students who experience bullying are at increased risk for poor school adjustment, sleep difficulties, anxiety, and depression (Center for Disease Control, 2015).
Students who engage in bullying behavior are at increased risk for academic problems, substance use, and violent behavior later in adolescence and adulthood (Center for Disease Control, 2015).
Students who are both targets of bullying and engage in bullying behavior are at greater risk for both mental health and behavior problems than students who only bully or are only bullied (Center for Disease Control, 2015).
Students who experience bullying are twice as likely as non-bullied peers to experience negative health effects such as headaches and stomachaches (Gini & Pozzoli, 2013).
Youth who self-blame and conclude they deserved to be bullied are more likely to face negative outcomes, such as depression, prolonged victimization, and maladjustment (Perren, Ettakal, & Ladd, 2013; Shelley & Craig, 2010).
Among high school students, 15.5% are cyberbullied and 20.2% are bullied on school property (Center for Disease Control, 2015).
Among middle school students, 24% are cyberbullied and 45% are bullied on school property (Center for Disease Control, 2015).
The percentages of individuals who have experienced cyberbullying at some point in their lifetimes have nearly doubled (18% to 34%) from 2007-2016 (Patchin & Hinduja, 2016).
90% of teens who report being cyberbullied have also been bullied offline (“Seven Fears and the Science of How Mobile Technologies May Be Influencing Adolescents in the Digital Age,” George and Odgers, 2015).
I was always into music, from when I was younger, linking tape recorders & radios together to make my own make-believe radio station to the point where I was just chopping & screwing with just tape players. Fast forward, I was bored one day & actually wanted to get into it full time, says Buck in an interview with The Hype Magazine
Buck was raised in Southaven, Mississippi and attended Mississippi Valley State University where he played defensive tackle, and later graduated from Delta Tech in 2014. Buck describes himself as a work machine, a music lover, and a producer of sounds. His taste in music is wide-ranging, including Blake Shelton, Luke Bryan, Florida-Georgia Line, Taylor Swift, Kanye, Kendrick, J. Cole, Miley Cyrus, Justin Derulo, Drake, and Rihanna. Some of the local bands that have caught his ear are, Money Bagg Yo, Dolph, Gotti, Big Mota, The Real Glam, Daw$on, Tovie Smalls, G.R.I.P. Stars, and D. Magnum.
Buck has exceptional talent and a massive span. He is currently working on increasing his abilities in engineering, mixing, and mastering. He is also a rapper on the side, but that is not his main focus. His beats caught the attention of music executive Miami Mike, and he was immediately signed to the record mogul’s indie label PTE (Palm Tree Entertainment). Buck then produced the platinum hit “Hit The Quan” for ILoveMemphis, also known as ILoveMemphis, which lead to a production deal with Warner Chapel, the home of Jay-Z, Beyoncé, Rihanna, Wiz Khalifa, Lil Wayne, and many more well-known artists.
When looking for artists to produce, Buck seeks talent, work ethic, consistency, and dedication. He looks for that edge that makes an artist hot and finds ways to twist it to keep it fresh while maintaining their original style. The number one prerequisite in his clients, though, is that they make good music.
When not working the music scene, Buck is a full-time college student majoring in business administration. He also plays minor-league football for the Memphis Panthers. His intriguing nickname came in part from his dad, who dubbed him ‘Buck’ for his teeth, and ‘Nasty’ was added later by a high school football teammate.
While the inborn talent was there, where he is musically now is the product of four to five years of hard work, diligent songwriting, and long studio hours. He went through many different aliases and styles of music to get to where he is today, including nearly quitting music a few times after bands he was in failed. Then he was inspired by Lil Wayne’s song ‘No Ceilings’ and started writing raps that same week. Today he is fully on the music track and is happy with where he is headed.
His big break occurred early in 2016 while he was the cameraman for Palm Tree Ent. artist iLoveMemphis, who let the PTE CEO, Miami Mike, hear a single that he recorded with Daw$on called ‘Snap Chat Jumping.’ Miami Mike was amazed by Daw$on’s talent and signed him to PTE the next week. Since then Daw$on has been touring the country and promoting the single.
Believing in fate, Daw$on feels his success confirms that he is doing what he is supposed to be doing in life. His day job had been a hindrance to making music, with high stress and long hours. He randomly quit his job one day, with no plan of attack. Then fate intervened and he signed with Miami Mike a week later. The day job did leave him with one positive note though, as he penned the song ‘Workin’ the day after he quit. He considers it one of his most honest songs to date.
Daw$on’s musical tastes are broad. He listens to Jordan Hollywood, Alex Wiley, Ed Sheeran, and Earthgang. Of course, iLoveMemphis has been an influenced him. Daw$on’s newer music is a reflection of that influence, promoting positivity and getting listeners excited about life. His focus is to help people via his music, be it to get through a breakup, or to meet a personal goal. He is currently working on an album which he hopes will drop later this year.
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